When a city gains more tourism, what else changes?
Revenue Management did not cause overtourism by itself. But systems designed to optimize economic results do not automatically represent all the conditions in which those results occur.
The book asks us to look beyond a single transaction.
Tourism growth can be economically valuable. It can also coincide with pressures on a destination. Whether a specific business decision contributes to those pressures requires context and evidence.
FROM THE BOOK · 21One decision. Three different views.
This is a conceptual illustration from Chapter 21, not a model of any real city or a forecast.
RHM is not a tourism policy authority.
It does not set a city’s acceptable congestion level, prove that a hotel caused a housing problem or promise to end overtourism. It can require relevant external evidence to enter a business decision before that decision is considered complete.
The book devotes Chapter 21 to this problem.
Including the limits of purely economic remedies and the division of responsibility between companies and public authorities.
The book ↗The idea continues in the book.
The entire method, in its original progression. Five parts. Twenty-six chapters. Start at Chapter 1.