FROM THE ORIGINAL BOOK GLOSSARY
Value Path is a traceable sequence of relationships through which value can move from its creation or amplification toward perception, expression, demand, and economic capture.
It is not a deterministic path and does not automatically attribute causality to its connections. Each relationship retains its own evidence, context, and uncertaint
THINK ABOUT IT
How did this customer come to choose us?
A Value Path helps trace the steps that led towards a sale. Some links can be observed; others are only possible explanations. The difference matters.