FROM THE ORIGINAL BOOK GLOSSARY
Social Engine is the productive engine made up of the mechanisms through which people’s presence, relationships, interaction, trust, memory, language, recommendations, and other human dynamics are involved in the creation, realization, transmission, and continuity of value in products or services.
The intensity of these dynamics does not, on its own, determine how much value they produce or their effect on the system.
THINK ABOUT IT
What role do people play in making this business worth choosing?
In a hostel it may be the community. In a restaurant, the people and the atmosphere. The answer changes with the business and must be understood in its own setting.